How Hispanics are Redefining the US – Hispanic Heritage Month

Hispanic Heritage Month - How Hispanics Are Redefining the US

As we observe Hispanic heritage month this year and reflect on what it means to be Hispanic in America, it is almost getting hard to see a defining line.

What I mean is that Hispanics are becoming so ingrained in the American culture and way of life that it is getting tricky to see where one culture starts and the other begins.  In truth, they are the same but where there were once clear markers between the two there are now only vague intimations.

This is because with things like Hispanic population growth and other factors, Hispanics are redefining what it means to be American.

How are Hispanics redefining the Unites States?  I’m glad you asked that question.  First, let’s take a broad look at the situation. Hispanic people account for half of the U.S. population growth over the past 10 years.  Without going into any more detail than that one has to assume that such a population growth will have far-reaching effects into all aspects of American life but let’s get into the details, shall we?

Hispanic Heritage Month - How Hispanics Are Redefining the US

Hispanic Heritage Month – How Hispanics Are Redefining the US

How Hispanics Are Redefining the US

Internet Presence

In this day and age one cannot deny the influence and impact that the internet, namely social media, has on our daily lives. Having established that fact let me point you to another statistic: Hispanic adults account for 72% of people active on social media.  You can interpret that fact as you will but you cannot deny that social media influence leaks into other aspects of American culture which leads us to…


Major and niche markets have responded to this huge population boom and Hispanic social media presence and are scrambling to market to the Hispanic demographic. Ads are in English and Spanish and agencies are throwing more money at getting inside of the mind of the Latino because of…

Latino Spending Power

It is projected that by the year 2050 Latinos will comprise about 30% of the U.S. population. This means that our dollars will be that much more important to the U.S. economy.

As our presence increases so too will the amount of money we contribute to the various markets of our economy. Our contributions to the economy inherently leads to…

Political Influence

For better or worse, political candidates have to pander to the Hispanic population especially presidential candidates who are looking to secure California and Texas (the states with the most electoral points) which have the highest Hispanic populations in the country.  All of this amounts to the main way how Hispanics are redefining the US.

Cultural Influence

All of the aforementioned factors are only solidifying our place in this country.  It is obvious to anyone who lives in the U.S. that Hispanics are not going anywhere and we have already made our indelible mark on the American culture. You see it everywhere; in food, in music, on the Latino News Sources in the US  and on Television.

You see people sipping on Margaritas in bars and Anglos practically begging to learn Spanish from the Paisas in Echo Park and the Mission District and in Jackson Heights in Queens.  And it should be of no surprise to any American that Hispanic culture and influence has become so engrained in this nation that was billed as a melting pot of culture.

Our mark can be seen in everyday life.  People understand us more, they fear us less and we continue to branch out and make our presence felt.  That is how Hispanics are redefining the United States.

About Brandon Gonzo

I grew up in Los Angeles, privileged by the hard work of my single Latino mother. While most of my peers were still wondering what they wanted to do, I was fortunate and foolish enough to know with certainty I wanted to write, and there was little anyone else could do or say to try and divert me.
I am as passionate about turning words into prose as I was when I was first stunned by the literary fluency of authors like Hemingway and Hunter S. Thompson.

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